Long before viral marketing, YouTube and ad people that spoke of “paradigms,” AMC went Trans-Am racing with its new Javelin, and to publicize that racing effort (and, not incidentally, to move more Javelins off the showroom floor), the company’s Literature Distribution Department whipped up this nifty little booklet to hand out at dealerships.
Knowing we love this stuff, our pal Eddie Stakes sent along an original copy from his stash of AMC ephemera that survived the recent flooding in Houston. Knowing you love this stuff, we’re sharing it here.
